Landing pages are an integral part of modern-day marketing techniques. Designing a landing page is quite easy, but getting positive results out of it is where many fall short. In today’s digital age, consumers are not patient enough to sit through a landing page to figure out what it is that you are actually trying to communicate.
All put together, it would be safe to assume that you’ll only have around 10-15 seconds to impress the consumer, ensure that they spend more time on the page, and to get a positive response.
Here are a few simple tips to design effective landing pages for positive results:
you’ll only have around 10-15 seconds to impress the consumer
Google Research Team
Let’s begin with how to design a landing page:
Landing page designs have to be kept simple and clean. Usually, the practise is to cramp the page with as much information as possible to ensure that one doesn’t miss out on any of the customers’ needs. This practice often doesn’t get you any results. The key here is to identify the target audience and showcase information that would help them find solutions to what they are looking for in a clean, simple and well-framed manner. The easier it is for a customer to find the solutions to their needs, the better are your chances at getting a conversion or a lead.
The second most import aspect is to figure out how to add design elements and CTAs to your landing page
Effective landing pages are almost always developed focusing on the brand’s identity – colour and tagline- to improve the chances of conversion. The ultimate aim should be to convert a consumer into a repeat customer, and this requires the concept of instilling the brand identity from the initial stages itself. Once you have that figured out, you should devise the perfect placement for your CTAs. Make sure that you stay away from the clichéd approach of using CTAs like ‘Click Here’ or ‘Submit.’ CTAs are used to give the user a clear indication of what they are supposed to do and what lies on the other side of clicking your CTA.
Use a catchy headline:
A catchy headline makes a world of difference when it comes to deploying effective landing pages that get results. The use of taglines is pretty straightforward – to ensure that your user stays on the landing page and scrolls down for more information. If your title doesn’t resonate with the solution the consumers are looking for, then chances are that they would quit the page and look for other options. To simplify – put your time and effort into creating a tagline that is simply irresistible.
Ask only for relevant and required information:
Effective landing pages, often always, have an action that needs to be taken by the consumer. If your aim is to get a lead through using a form, then only ask for the information that matters. Don’t burden them with the use of forms that require detailed information. Usually, a name, number and email-id are enough. If you need more information from them, make it clear as to why the extra fields are necessary.
Include testimonials and highlights to build trust:
Testimonials and highlights from customers and other corporate clients goes a long way in generating a level of trust with your prospective consumers. This works as a guarantee for new consumers that your service/product has been well received in the market and that they can expect a good experience from your brand.
Adaptive and responsive design
The mobile revolution has brought in a number of devices which have varying screen sizes and operating systems. Your landing page should be developed based on the adaptive and responsive approach to ensure that your landing page is displayed properly without any issue to enhance the chances of maximum conversion. While you are at it, make sure that the landing page loads quickly as well.
Thank You Page
Thank you page is a way of showing appreciation to the consumers who have shared their information with you for your services. Create a page with minimal design elements and a personal thank you message for choosing your brand. You could also possibly include coupon codes or a voucher of some kind as a bonus to create a lasting impact.
The above-mentioned factors are core elements of designing and developing effective landing pages. These are simple to implement and will have a lasting impact on you consumers. Try them out in for your next marketing campaign, it will definitely get you the results you are looking for.